Our Story - Crucial Insurance and Risk Advisors

Who we are

We’re experts in one of the least talked about yet most important parts of any business: insurance. We’re Crucial Insurance and Risk Advisors, and we help Australian businesses succeed in today’s economy by protecting them from uninsured risks.

We provide our clients with trusted, straightforward risk advisory with the aim of helping them find the most suitable insurance policies for their situation and budget. We also have decades of experience in obtaining claims.

As well as being experts in traditional insurance, we have the national and international networks, experience and capabilities to support clients requiring more innovative and hard-to-find corporate insurance solutions.

We are an Australian Financial Services licensed brokerage. As licensed insurance brokers, we are regularly audited to ensure that we offer an exceptional level of service and integrity. Which is another way of saying you’re in good hands.

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Crucial Insurance is a multi-award winning business insurance broker

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business insurance broker stephen ball award

business insurance broker telstra finalist

business insurance broker top thought leader

2020 top insurance broker medal given by Advisr

2020 top insurance broker rated by customers award medal

We are passionate about what we do. Our work and contributions have been recognised by leading industry associations throughout Australia.

We are the recipient of the prestigious NIBA Stephen Ball Memorial Broker of the Year Award. The National Insurance Brokers Association (NIBA) is the leading industry body for Insurance Broking Professionals.

We have also been recognised by a number of other industry and corporate institutions including Telstra, Advisr and Insurance Business Australia for the work we do for our clients.

Advisr 2023 Top Insurance Broker (QLD)

Advisr 2023 Top Small Brokerage (Finalist, Australia)

Advisr 2023 Top Thought Leader (Finalist, Australia)

Advisr 2022 Top Thought Leader (Australia)

Advisr 2022 Top Insurance Broker (QLD)

Advisr 2022 Top Small Brokerage (Finalist, Australia)

2021 NIBA Stephen Ball Memorial Broker of the Year (Australia)

2021 Telstra Business Awards State Finalist (Outstanding Growth)

Advisr 2021 Top Thought Leader (Australia)

2021 NIBA Broker of the Year (QLD)

2021 NIBA Young Broker of the Year Award (QLD Finalist)

2021 Insurance Business Awards - Broker of the Year (1-19 Staff) (Excellence Awardee)

2021 Insurance Business Awards - Broker of the Year (1-5 Staff) (Excellence Awardee)

2021 Young Gun of the Year (1-19 Staff) (Excellence Awardee)

Advisr 2020 Top Insurance Broker (Australia)

Advisr 2020 Top Insurance Broker (QLD)

Advisr 2020 Top Specialist Broker (Finalist, Australia)

Advisr 2020 Top Thought Leader (Finalist, Australia)

Advisr 2020 Top Rated by Customers (Finalist)

Why we started

After a 15-year career working at board level for a global risk and advisory insurance firm specialising in advising high profile sporting associations and multinational companies across the globe, our company founder, Tony Venning, became disillusioned seeing specialist expertise sacrificed for pursuit of profits.

Disappointed by the lack of advice that businesses with major risk were receiving, Tony decided there was a gap in the industry to offer high end advisory risk solutions to SMEs, large privately owned organisations and ASX-listed companies.

Tony embarked on establishing Crucial Insurance and Risk Advisors: a firm that wouldn’t only insure businesses properly but educate the business owners on their risks enabling them to make informed decisions - all while being able to sleep at night.

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His approach as a business insurance broker was very quickly validated by the overwhelming response received from clients.

From here Tony’s vision is to change the way businesses think about insurance. Insurance has become transactional rather than advisory based and sadly this often leads to insurance being placed incorrectly leaving business owners at risk.

Tony’s passion is ensuring business owners, many who used blood sweat and tears to build a great business, have access to specialist insurance advice to avoid financial disaster.

We’re committed to working with business owners who are serious about understanding their risks so they can be protected and be empowered to grow with confidence.

Protect your business, it’s Crucial!

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